PUNCTURE-PROOF TYRE HITS YOUTUBE

Big business is embracing social media, but for the most part, construction has been left behind. Now AirBoss, manufacturer of the puncture-proof tyre, hopes to change all that.

Over the last few months AirBoss has re-branded, launched a new website and developed a range of cutting-edge literature, to wow the construction industry. Now the company is about to start ‘puncture-proof’, a new blog and is launching its own YouTube clip today (26 June). Working with apt marketing & pr ltd, AirBoss has recognised the benefits of promoting the business via social media.

AirBoss CEO Don Gillanders comments: “We’ve witnessed a massive growth in internet use, particularly when making business decisions. It’s not enough to simply have an entry on yell.com!  It makes sense that we now look at smarter ways of engaging with our customers and enhancing our online profile seems the logical way to do this.”

AirBoss produces a segmented tyre system for plant vehicles such as skid steers, dumpers and loaders. The Airboss tyre system means, no more downtime, no more costly callout charges and no more expensive tyre disposal. Companies adopting the segmented-tyre system include JCB, Caterpillar, Komatsu, Case and Bobcat.

Ends         26 June 2007

Links:
www.airbosstyre.com
http://uk.youtube.com/watch?v=iWDVb8H_NjI

Notes to Editors:
AirBoss is a Gloucestershire registered company whose puncture-proof system has established a reputation as the most cost effective answer to punctures and tyre-related downtime. The tyres are British made in Rotherham, South Yorkshire, United Kingdom, in a 21000 sq ft factory premises.

With an ever-growing number of mobile equipment users, the system is used across a wide range of applications that includes construction, demolition, waste management, foundries and agriculture. In fact, AirBoss tyres can operate in almost any working environment where hostile conditions cause punctures, tyre damage or excessive wear. It is for this reason that vehicles with AirBoss tyres were the only vehicles able to help in the construction of the channel tunnel. They are available in several colour options to suit different industries.

For further media information contact:

Samantha Wilcox
apt marketing & pr
01242 250692
samantha@aptmarketing.co.uk